ROBERTO ROCHA, The Gazette
Published: Wednesday, February 28 2007
Local businessman Austin Hill needs a top programmer for his start-up but can't disclose the details of the company.
He knew that a job posting on a newspaper or job website would evince yawns from the best in the field. So he made a goofy video of himself and his partner and put it on YouTube.
"It will give people something to talk about," said Hill, a serial entrepreneur now working on a social networking project that he says will "change the world."
"It shows we got personality."
Hill and a number of other companies are coming to the same conclusion: they can either buy an ad and look like every other firm, or stand out with a Web video.
"It's ridiculous not to use the Internet in all its power," he said. "It's horrendous in this day and age that companies don't show their personality when they hire."
The cost of making online video has plummeted as Internet speeds increase and data storage prices decline. Video platforms like YouTube and Brightcove make it easy to add video on just about any website.
A camera, some sharp editing skills and time is all it takes to make a recruitment ad that stands out. Hill said it can cost as little as $500 to make a good video.
Hill's ad, aimed at experts in the Python programming language, recorded 400 viewing hours after he put it up. Several CVs landed in his inbox on the same day.
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